WYlights

NERVO takes Sumol on a blind journey to Bragança to celebrate the Eclipse

NERVO has created and produced a new experience for Sumol, challenging a group of seven friends to embark on a five-day journey to Bragança, without GPS or knowledge of their final destination, to witness the Solar Eclipse on 12 August. Inspired by the ECLIPSE concept, the experience turns the journey into an adventure, where every […]

NERVO and A Máquina Bring the Sumol ECLIPSE Universe to Life at the 16th Edition of Sumol Summer Fest

NERVO and A Máquina are once again behind the brand experience at Sumol Summer Fest, which returns to Costa da Caparica for its 16th edition. This year, the agency and production company were responsible for developing and producing the physical experience of the new creative territory “Sumol. Sabe a muito.”, introducing festival-goers to the new […]

NERVO Brings OralMED x JUSTINLINE to Rock in Rio with an Activation That Challenges Festival-Goers to Keep Their Smiles Aligned

OralMED x JUSTINLINE is making its debut at the 2026 summer festival season with an activation developed by NERVO, which was responsible for the creative concept, production, stand design and activation mechanics. The new invisible aligners brand has chosen Rock in Rio to introduce a more engaging approach aimed at younger audiences, through an interactive […]

WYcreative Repositions UZO with the “At the Very Least, You’ve Got Everything” Campaign

UZO has unveiled a new brand positioning, accompanied by a refreshed visual identity and the launch of a national multimedia campaign, developed by WYcreative, marking a new chapter in the brand’s presence within the telecommunications market. Built around the concept “At the Very Least, You’ve Got Everything”, UZO adopts a clearer, more contemporary and relevant […]

NERVO Brings the New SAPO to Summer Festivals 2026 with an Immersive Experience at Rock in Rio

SAPO has chosen the summer festival season as the stage to introduce its new visual identity to the public. At Rock in Rio 2026, the brand is unveiling an activation developed by NERVO, which was responsible for the creative concept, production and implementation of an immersive experience that places SAPO’s renewed iconic mascot centre stage. […]

Olá Goes “BOOOOM” with WYcreative

WYcreative has developed Olá’s new campaign to mark the launch of Volcanix, the brand’s latest ice cream, presented as the first Olá product featuring five layers. Built around the creative concept “It’s BOOOOM”, the campaign aims to capture the intensity and surprise associated with the experience of trying this new product. The creative strategy was […]

The Power of Irrelevance

From a purely rational perspective, watching football is nothing more than entertainment and, consequently, serves very little practical purpose. And that is precisely what makes it so important. Few industries are as successful as football. Yet there are few activities that are so seemingly irrelevant. Despite the apparent contradiction, this is a truth that is […]