WYcreative has created Guess Watt, a mobile game for REN, Redes Energéticas Nacionais, that puts players in the shoes of those responsible for planning and developing the networks that ensure energy reaches communities everywhere. Through challenges and strategic decisions, the game aims to bring the work behind something as everyday as switching on a light […]
Bricomarché’s 28th anniversary comes with a campaign built around a simple idea: if there are things that normally serve a specific purpose, on this anniversary they can also serve to make the party happen. Under the concept “Dá para Tudo”, WYcreative has created a campaign that combines humour, surprise and the world of DIY, with […]
WYcreative has created the creative concept for the Delta Cafés Official Street at the Festas do Povo in Campo Maior, an intervention that integrates the brand into one of Portugal’s most iconic popular traditions, recognised by UNESCO as Intangible Cultural Heritage of Humanity. As part of its partnership with Delta Cafés, the WYgroup agency was […]
WYcreative has developed the packaging and launch campaign for Pleno’s new can format, created to bring the brand’s flavour and freshness to more places and moments throughout the day, under the concept “Sabor e frescura em qualquer lugar? Que lata!”. More practical and easier to carry, the new format allows Pleno to naturally enter more […]
NERVO has created and produced a new experience for Sumol, challenging a group of seven friends to embark on a five-day journey to Bragança, without GPS or knowledge of their final destination, to witness the Solar Eclipse on 12 August. Inspired by the ECLIPSE concept, the experience turns the journey into an adventure, where every […]
NERVO and A Máquina are once again behind the brand experience at Sumol Summer Fest, which returns to Costa da Caparica for its 16th edition. This year, the agency and production company were responsible for developing and producing the physical experience of the new creative territory “Sumol. Sabe a muito.”, introducing festival-goers to the new […]
OralMED x JUSTINLINE is making its debut at the 2026 summer festival season with an activation developed by NERVO, which was responsible for the creative concept, production, stand design and activation mechanics. The new invisible aligners brand has chosen Rock in Rio to introduce a more engaging approach aimed at younger audiences, through an interactive […]
UZO has unveiled a new brand positioning, accompanied by a refreshed visual identity and the launch of a national multimedia campaign, developed by WYcreative, marking a new chapter in the brand’s presence within the telecommunications market. Built around the concept “At the Very Least, You’ve Got Everything”, UZO adopts a clearer, more contemporary and relevant […]
SAPO has chosen the summer festival season as the stage to introduce its new visual identity to the public. At Rock in Rio 2026, the brand is unveiling an activation developed by NERVO, which was responsible for the creative concept, production and implementation of an immersive experience that places SAPO’s renewed iconic mascot centre stage. […]
WYcreative has developed Olá’s new campaign to mark the launch of Volcanix, the brand’s latest ice cream, presented as the first Olá product featuring five layers. Built around the creative concept “It’s BOOOOM”, the campaign aims to capture the intensity and surprise associated with the experience of trying this new product. The creative strategy was […]
