WYperformance, the data, performance, and technology specialist, participated in the latest edition of Data with Purpose, an initiative dedicated to exploring the impact of data and artificial intelligence on shaping the future of organisations and society. During the event, Samuel Fernandes, Head of Development at WYperformance, presented the session “The Framework and the Foresight: AI […]
WYcreative has developed a new campaign for Olá based on an unconventional creative approach, reinterpreting one of Matias Damásio’s greatest hits as a declaration of love for the brand. The project stands out for the way it combines music and brand storytelling, transforming a song widely recognised by the public into an emotional narrative connected […]
WYnova has launched a new offering aimed at Portuguese companies with approved applications under the AI for SMEs programme, which is part of the Recovery and Resilience Plan (PRR). The initiative aims to support the transition from funding approval to the practical implementation of artificial intelligence solutions with a direct impact on organisational productivity and […]
Lisbon Digital School hosted the webinar Building AI-Ready Organizations, an initiative dedicated to discussing the challenges and opportunities associated with the adoption of artificial intelligence in the business landscape. The event brought together leaders, experts, and organizations to reflect on how AI can evolve from experimental projects into a true driver of productivity, transformation, and […]
WYcreative has been awarded Silver in the Sustainability and Social Responsibility category at the Meios & Publicidade Marketing Awards for the campaign “Trocados por Miúdos”, developed for SIC Esperança. The initiative sought to raise awareness of the challenges faced by many primary schools in Portugal through an original and impactful approach: journalists and television presenters […]
The “Desiberna-te” campaign, developed by WYcreative for Olá, was awarded Silver in the Craft category at the Clube da Criatividade de Portugal (CCP) Awards, one of the most prestigious recognitions of creativity in Portugal. Launched during the winter season, the campaign brought back the image of a hibernating bear to challenge consumers to step out […]
The “SAPO. See for Yourself” project, developed for SAPO through the collaboration between Bliss Applications, WYcreative, and WYnova, has been awarded three distinctions at the 2025 edition of the Comunicação, Meios & Publicidade Awards. The initiative received Gold in the Internet & E-commerce category, Silver in the App category, and Bronze in the Website category, […]
WYcreative was the agency behind the development of La Roche-Posay’s latest campaign, starring Portuguese international footballer Bernardo Silva. Produced in partnership with Many Takes, the campaign resulted in a series of four films that place the footballer at the heart of the narrative, combining relatability, authenticity, and humour to strengthen the brand’s connection with its […]
WYgroup attended another edition of the Better Marketing Conference, an initiative promoted by APAN (the Portuguese Association of Advertisers), which brought together professionals, experts, and industry leaders for a day of reflection on the challenges and opportunities shaping the future of marketing. Throughout the event, some of the industry’s most relevant topics were discussed, ranging […]
WYgroup has been honoured with seven awards at the 32nd Annual Communicator Awards, one of the world’s most prestigious programmes recognising excellence in communication, marketing, and creativity. The awards were presented to projects developed by three companies within the group — WYperformance, WYcreative, and White Way — recognising outstanding work across areas such as strategy, […]
