WYgroup was present at The Branding & Business Summit, a conference promoted by Imagens de Marca that brought together leaders, experts and professionals to debate the future of brands, creativity and business strategy. One of the standout moments of the event was the address by Pedro Janela, Founder and Working Chairman of WYgroup, with the […]
WYgroup attended Marketeer Conference 2026, one of the leading gatherings of marketing, communication, and brand management professionals in Portugal. Under the theme “Everything Everywhere All at Once”, the event encouraged reflection on the challenges brands face in an increasingly fragmented, fast-paced, and demanding environment. Throughout the morning, discussions focused on how a constant brand presence […]
Sociedade Ponto Verde (SPV) presents its rebranding. Alongside this new identity, developed by WYcreative, the brand is now structured into two dimensions: Sociedade Ponto Verde and Ponto Verde. This evolution anticipates the celebration of its 30 years of activity and reflects its determination to make packaging recycling and the circular economy increasingly present in people’s […]
On October 2nd and 3rd, the Grande Auditório of Culturgest in Lisbon hosted another edition of the Portugal Renewable Energy Summit (#PRES2025), the annual conference organized by APREN — Portuguese Association of Renewable Energies. Recognized as the leading national event dedicated to the renewable energy sector, the summit has, for over a decade, brought together […]
One of the year’s greatest challenges arrives with the strength of an iconic brand and the bold vision of WYgroup — Portugal’s largest communication ecosystem. Led by Bliss, WYcreative, WYnova, and NERVO, the project brings together expertise in communication, strategy, technology, artificial intelligence, and brand activation to create a unique, mobile-first experience. Thirty years after […]
Learning Expeditions are immersive experiences that spark curiosity and creativity, allowing participants to closely engage with the best practices of visionary companies, research centers, and vibrant cultures in other countries. Experiential Learning One of the major trends in the business world is experiential learning. For companies to achieve their future vision, it is essential to […]
WYgroup, through its companies Bliss Applications, WYcreative, and WYperformance,has combined all its knowledge and talent to develop the new Social Security portal.Considered one of the biggest technological challenges in the Portuguese Public Administration,this project brings public services closer to the people by providing a simpler, more intuitive, and more useful digital presence. André Gil, CEO […]
In a blend of sensations and emotions, merging physical and digital space, Control stays true to itself – Always ON – in yet another NERVO-charged creation for NOS Alive 2025. NOS Alive is one of the hottest festivals of the summer, and Control – a brand that’s always in the moment – shows festivalgoers it’s […]
The 15th edition of Sumol Summer Fest is just around the corner at Costa da Caparica – with a fresh look and a new flavour, but the same spirit as always.With strategy and creativity by NERVO, and production by A MÁQUINA, SSF invites festival-goers to find their beach starting at the Inatel campsite, right by […]
Pleno presents its new positioning with a brand-new communication campaign, signed by WYcreative. “It’s in your nature” is Pleno’s new signature — a statement of its commitment to being by the consumer’s side through every choice, life stage, and moment of the day.The campaign introduces the brand’s new positioning, which defends the idea that well-being […]
