This is the concept behind Olá’s new campaign, which has arrived to bring all the Portuguese out of hiding and welcome the summer. A beach. A bear. A pair of sunglasses. Loads of Olá ice creams in the mix. And a classic hit from Smash Mouth. That’s how Olá welcomes summer – with a multi-channel […]
The Invisible Maestro: AI in the Customer Journey’ was one of the key themes of the 24th Marketeer Conference, held at Sagres Campo Pequeno in Lisbon, under the overarching theme ‘The Future of Marketing and the Marketing of the Future’. Francisco Pinto, co-founder of WYnova, and Tiago Janela, Business Director for the U.S. and partner […]
With a trend-focused and highly practical agenda, the course covers key areas such as Brand Strategy, Social Media, Influencer Marketing, Data, Performance, Artificial Intelligence, and Employability. It brings together leading professionals from each of these fields, who will share their knowledge, experiences, and tools with the talents of the future. “This initiative has already impacted […]
WYcreative was NovoBanco’s partner in developing the bank’s new institutional website, a platform that enhances the institution’s digital presence and strengthens communication with its stakeholders in the capital markets. According to Maria Fontes, Head of Investor Relations and Corporate Communications, “the launch of the new website comes at a strategic moment, marked by the strengthening […]
Lisbon Digital School, a leading institution in Digital Marketing and Innovation training, is launching a new and ambitious project: Everywhere Digital School. This nationwide tour aims to democratize access to digital knowledge and combat digital illiteracy through decentralized, fully free training. The initiative arises from the urgent need to equip professionals and businesses for the […]
“120 years transforming the future with Portugal’ is the slogan of Siemens’ new multimedia campaign, which celebrates 12 decades of presence in the country. The initiative, running until December 2025, highlights the company’s areas of operation — energy, infrastructure, industry, healthcare, and mobility — and the impact of its technology in bridging the real and […]
Discover the Trend That Will Shape 2025 ChatGPTA Lisbon Digital School encerra 2024 em grande estilo, apresentando o último evento da sua série It’s All About: o It’s All. About… Influencer Marketing & Community Building . This online and free event, taking place on December 5th from 2:00 PM to 5:30 PM, explores one of […]
Bliss Applications and Pingo Doce drive innovation in retail sector apps and strengthen a successful partnership with an award at Navegantes XXI. The app “O Meu Pingo Doce” received the award for “Best Digital Project – Retail” at the recent ACEPI Navegantes XXI Awards. Conceptualized by Pingo Doce and brought to life by Bliss Applications, […]
WYcreative celebrates Briefing’s 15th anniversary with a journey back to the future. Invited to design this special cover, the agency teamed up with FalcaoLucas Studio for an interactive trip through the past and what’s to come. In the edition celebrating Briefing’s 15th anniversary, readers are invited to travel through time via a QR Code that […]
The new web series “Ultimates” from BP Portugal, featuring the creativity of WYcreative, brings together five successful personalities in a conversation that promises to unveil all the secrets that have driven them to go further. ULTIMATES is the new web series from BP Portugal that brings together racing driver Miguel Oliveira, a champion in various […]
